Create and submit a template

A template is a message Meta approves in advance so you can use it to start conversations. If you have not read Why templates have to be approved, start there — it explains the categories, which is the one choice here you cannot casually change.

Before you start

A connected number. Templates belong to a specific number, so pick the right one.
If you want a picture or PDF at the top, have the file ready, or already in your media library.

Steps

Open Templates and click New template.
Number — which of your numbers this template is for.
Template name — internal only; customers never see it. Lowercase letters, numbers and underscores. Name it for what it does: order_shipped, not template_3_final.
Language — the language you are actually writing in. Meta checks this.
Category — Marketing, Utility or Authentication. Choose honestly; see the category guide.
Build the message (below), watching the live preview on the right.
Submit to Meta.

The template appears in your list as Pending. Most come back approved within minutes.

Building the message

One of:

Text — a single short line. Can hold one variable.
Image, video or document — good for product shots, receipts and tickets. You upload a sample now; the real file is chosen per send.

Body — required

The message itself. This is where variables go.

Write it as a person, not as a system. "Hi Priya, your order is on its way" reads better and gets blocked less than "DEAR CUSTOMER YOUR ORDER STATUS HAS BEEN UPDATED".

Small grey text at the bottom. Best used for the thing you want on every message: "Reply STOP to unsubscribe."

Buttons — optional

Up to three, of these kinds:

Visit website — opens a link. The end of the URL can be a variable, so each recipient gets their own order or booking page.
Call — dials a number you specify.
Quick reply — the customer taps and their tap comes back to you as a reply, which opens a 24-hour window. Cheap and effective: "Yes, confirm" / "Reschedule".

Variables

A variable is a blank in the body, written {{1}}, {{2}}, numbered in order:

Hi {{1}}, your order {{2}} will arrive on {{3}}.

For each one you must supply a sample value — a realistic example. Meta reads the template with the samples filled in, so {{1}} = Priya gets approved where {{1}} = xxx may not.

Rules worth knowing before you get rejected:

The body cannot start or end with a variable.
No two variables side by side.
Number them in sequence with no gaps.

You fill in the real values when you send — see Personalise each message.

Let the AI write it

If you would rather not draft from scratch, describe the message you want in plain words, pick a tone and a language, and Wap2b drafts the template for you — it can generate a header and footer too.

Read what it produces before submitting. It is a starting point, and it does not know your business.

Carousel templates

For showing several products in one message, a carousel gives you swipeable cards, each with its own image and buttons. Build the cards in the same form. Useful for catalogue-style marketing; overkill for anything transactional.

If something goes wrong

"Template name already exists". Names are unique per number. Add a version suffix, or edit the existing one.
The submit button will not enable. A required field is empty — usually a sample value for a variable, or the body itself.
It was rejected. See Why was my template rejected?
Wap2b blocked it before Meta saw it. Our own check found something likely to be read as misleading. The message explains what; fixing it is faster than arguing with a Meta rejection.
It is approved but not in the broadcast picker. Broadcasts only offer templates approved for the selected number. Check you picked the right one.