Pricing

What each message costs

Pick your billing currency and recipient country. The numbers below are what you pay per message.

Billed in

sending to

MINIMUM TO ADD FUNDS

₹

1,000

/ Add Funds

First-time only ₹500

INR

→

India

Marketing

₹

—

per msg

Utility

₹

—

per msg

Auth

₹

—

per msg

Auth. Int.

₹

—

per msg

AI reply

₹

—

per reply

+ ₹— per incoming customer message·₹— platform fee on Meta-rejected sends

Outbound messages

When you send a message to a customer

Template messages you send out — promos, alerts, OTPs.

Most used

Marketing

₹

—

per message

Promotions, campaigns, announcements

Utility

₹

—

per message

Order updates, reminders, alerts

Auth

₹

—

per message

OTPs, verification codes

Auth. Int.

Not available for this market

OTPs delivered across borders

Edge case

Failed send

₹

—

per attempt

Only when Meta returns an error mid-send. Pre-Meta failures are always free.

Inbound · AI

When a customer messages you

Messages customers send you, and the AI replies your agent sends back.

Incoming message

₹

—

per message

When a customer messages you. Always received, even when your balance is low.

Most used

AI agent reply

₹

—

per reply

Only when your AI agent processes and replies. Skipped if you route to a human.

FX rate locks at the time you add funds — currency moves between transactions don't change your balance. Failures caught before a send reaches Meta (insufficient balance, missing profile, invalid input) are always free. See our refunds policy.

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