# Wap2b > Wap2b is a prepaid WhatsApp Business API platform for small and medium businesses, built on the official WhatsApp Business Cloud API. Businesses use it to send WhatsApp template messages, broadcasts, product catalogs, and AI-assisted replies at scale. Pricing is all-inclusive and charged per message — there is no monthly subscription or platform fee. ## What Wap2b is - A messaging platform built **on** the WhatsApp Business Cloud API. Wap2b is not WhatsApp, Meta, or the official WhatsApp API itself — it is independent software that provides access to it. - Prepaid and pay-per-message: you top up a balance and are charged per message sent. The per-message price is all-inclusive (it is not "Meta's rate plus a markup"). - Aimed at small and medium businesses that want broadcasts, automation, and a managed onboarding onto the WhatsApp Business API without a long setup. ## Key capabilities - WhatsApp Business Cloud API access and number onboarding - Template message creation, approval tracking, and sending - Bulk broadcasts and marketing campaigns - Contacts, groups, and subgroups management - AI Assistants for automated WhatsApp replies - Product catalogs and a WhatsApp Store - WhatsApp Flows (in-chat forms) and click-to-chat QR codes - REST API and outbound webhooks for integrations ## Primary pages - [Home](https://www.wap2b.com/): Overview and positioning - [Features](https://www.wap2b.com/features): Full feature list - [Pricing](https://www.wap2b.com/pricing): Prepaid, all-inclusive per-message pricing - [Industries](https://www.wap2b.com/industries): Use cases by sector - [WhatsApp Forms](https://www.wap2b.com/whatsapp-forms): In-chat WhatsApp Flows - [WhatsApp Store](https://www.wap2b.com/whatsapp-store): Catalog and in-chat shopping - [Help](https://www.wap2b.com/help): User manual — 49 guides covering both channels - [Register](https://www.wap2b.com/register): Create an account - [Sign in](https://www.wap2b.com/signin): Existing accounts ## Help & guides A public, task-oriented manual. Grouped into three bands: set up, day to day, and manage and fix. Written for business owners rather than developers — the only technical section is "For developers", which points at the REST reference. - [Start here](https://www.wap2b.com/help#getting-started): What Wap2b is, creating an account, connecting a WhatsApp number, adding funds, sending a first message, glossary - [How WhatsApp messaging works](https://www.wap2b.com/help#how-whatsapp-works): The 24-hour customer service window, why templates need Meta's approval, opt-in, messaging limits and quality rating - [Contacts](https://www.wap2b.com/help#contacts): Adding contacts, spreadsheet import, groups and subgroups - [Message content](https://www.wap2b.com/help#message-content): Creating and submitting templates, one-time passcodes, rejections, media, Flows - [Broadcasts](https://www.wap2b.com/help#broadcasts): Sending, personalising, scheduling and pacing, delivery tracking - [Conversations](https://www.wap2b.com/help#conversations): The shared inbox, team roles, saved replies and working hours, ice-breakers - [Getting customers to message you](https://www.wap2b.com/help#get-more-conversations): Click-to-chat links, QR codes, website chat button, opt-in pages - [AI Assistants](https://www.wap2b.com/help#ai-assistants): Support assistants and their knowledge base - [Instagram](https://www.wap2b.com/help#instagram): Connecting an account, DMs, comments, automatic moderation, publishing - [Billing](https://www.wap2b.com/help#billing): How pricing works, wallet and ledger, balance expiry, invoices and refunds - [Reports and logs](https://www.wap2b.com/help#reports): Analytics, and finding any message sent - [Your account and team](https://www.wap2b.com/help#account): Profile, business details, raising a ticket - [When something goes wrong](https://www.wap2b.com/help#troubleshooting): Cannot send, failed messages, restricted numbers - [For developers](https://www.wap2b.com/help#developers): API keys, what the API covers, webhooks ## Contact - Support: support@octetlogictech.com - Contact page: https://www.wap2b.com/contact ## Legal - [Terms](https://www.wap2b.com/terms) - [Privacy](https://www.wap2b.com/privacy) - [Refunds](https://www.wap2b.com/refunds)